Born and raised in Asheville, Brian has always been drawn back to the Blue Ridge Mountains. After leaving twice and returning each time, he now calls Asheville home for good with his wife and children. “Every time I drive back into these mountains, I’m reminded why I came home — and why I never want to leave again.” The perspective of living in other places has given him a renewed appreciation for the beauty, lifestyle, and value that make the North Carolina mountains one of the most desirable second-home destinations in the country.

With more than 15 years of experience exclusively in luxury real estate, Brian has guided clients through multimillion-dollar transactions in gated golf communities, resort neighborhoods, and second-home retreats across the North Carolina mountains. His background working with luxury community developers provides him with a rare, behind-the-scenes understanding of how these private clubs and neighborhoods operate — knowledge he now uses to market his listings strategically and to help buyers evaluate opportunities with clarity and confidence.

Brian’s tech background is what drew him to Compass. The firm’s cutting-edge platform allows him to deliver the kind of end-to-end, concierge-level service his clients expect. Whether his buyers are across the country or traveling abroad, Compass technology provides a seamless, single hub where they can review listings, track updates, and manage every part of the process remotely. Combined with Compass’s national reach, expansive network of luxury-focused brokers, and elevated marketing capabilities, Brian is able to market homes with the same precision and sophistication as top-tier developers.

In addition to his work with individual buyers and sellers, Brian has built several online platforms that attract thousands of monthly visitors searching for luxury properties nationwide. Through these platforms and his growing network of trusted advisors, he connects hundreds of luxury second-home buyers each year with professional brokers across the country. Fellow agents know their referrals are in good hands, and clients value his ability to match them with the right markets, communities, and properties wherever their search takes them.

Despite his national reach, Brian’s heart remains in Asheville. He is active in the region’s entrepreneur and start-up communities, volunteers with Habitat for Humanity, and enjoys camping and exploring mountain swimming holes with his family. Equal parts local insider, luxury strategist, and trusted referral partner, Brian Jones offers the expertise, discretion, and care that fellow brokers trust and clients rely on.